The Big Project

Featured Initiative: Proyecto Grandote (The Big Project)

Proyecto Grandote is a community-driven celebration of cultural literacy, storytelling, and intergenerational learning. Since 2019, this initiative has amplified the multilingual and multicultural knowledge within Philadelphia’s Latine immigrant community, recognizing that literacy is more than reading and writing. It’s about honoring the traditions, languages, and artistic practices that shape how families understand the world.

Funded by the William Penn Foundation as part of the Literacy Rich Neighborhoods Initiative, Proyecto Grandote includes:

Markers Across the City – A network of murals, physical artworks, and QR-coded video plaques placed throughout Philadelphia, highlighting cultural spaces and immigrant advocacy organizations. These include:

Interactive Manual & Map

Families use a printed guide and sticker system to explore these cultural hubs, fostering hands-on learning and reinforcing literacy through art, tradition, and storytelling.

The Traveling Codex

Inspired by Mesoamerican codices, this visual archive documents workshops and artistic traditions, from embroidery and weaving to fresco painting and dance. As the project nears completion in 2025, artist-led workshops continue to expand the Codex as a living, growing reflection of community knowledge.